The much anticipated 2020 NAMM Show was successfully held at California’s Anaheim Convention Center from January 16 to 19, this year signifies “The Beginning of a New Journey” for Guangzhou Pearl River Piano Group Co., Ltd, (herein as Pearl River Piano Group)., as this was the world’s largest piano manufacturer’s relaunch of their new Ritmüller and Kayserburg pianos into the North American market.
Pearl River Piano Group has been consistently an integral part of the NAMM Show for the last 30 years. Back then nobody could have imagined the tiny little piano factory from Guangzhou China, would become the world’s largest piano manufacturer, producing over 150,000 pianos a year globally, with global market share of over 30%. This year at NAMM, the company took up one of the largest displays on the second floor, at room 204a, with formal presentation of its complete lines of Pearl River, Ritmüller and Kayserburg pianos.
On display were the new Ritmüller RS and RSH series, and for the first time, a full size concert grand specially hand picked for NAMM, the Ritmüller 9 foot model GH275R. These new models immediately attracted favorable reviews among professional artists, educators and dealers alike, generating new sales opportunities for both the retail networks, as well as for key institutional accounts. The Ritmüller brand was established 1795 in Göttingen Germany, and joined Pearl River Piano Group 20 years ago. Today, as Ritmüller continues to gain larger footprints in North America, it is one of best selling brands in Europe and Asia. In addition, this year NAMM also ushered in the top Kayserburg Artist series, including upright models KAM5, KA6, and the popular mid size grand KA180, which are popular models for professionals and music colleges worldwide.
With the introduction of highly anticipated new models, Pearl River Piano Group is poised to reach out to the US piano industry with a solid brand platform, and the company is looking ahead to bigger and better things to come.