In this episode, which was recorded at the second annual PIPPA convention (Piano Industry Professionals & Producers Affiliated) in Las Vegas, Leng Tshua, Pearl River’s Director for Global Sales and Marketing, talks about Asian piano culture, the necessities of marketing, and how the company has developed over the last few decades. PIPPA ist the only trade show exclusively for pianos, and was held January 28th – 30th in Las Vegas. The Professional Piano Technicians Network (ProPTN) promotes the progression of piano technology by providing easy access to instructional content for piano technicians across the globe.